Case Study: TagHawk Boosts App Installs and Reach with Omneky

TagHawk - Customer Case Study

TagHawk, a self-described “first community-based marketplace” for securely buying, selling, and moving used items, struggled to scale its marketing and create effective ad creatives. To drive more app downloads and build enough users in the marketplace, TagHawk left a previous agency relationship and partnered with Omneky.

Omneky used its AI-powered advertising platform to automate creative production, generate and test hundreds of ads quickly, and optimize copy, images, and calls to action based on audience data. The result was a 355% increase in reach, a 46% increase in CTR, a 66% decrease in cost per ad impression, a 57% decrease in cost per app install, and a 272x increase in install rate, helping TagHawk achieve strong growth in app traffic and installs.

TagHawk