Case Study: QiDZ boosts app installs in Saudi Arabia with Omneky

QiDZ - Customer Case Study

QiDZ, a family-focused app founded by five moms to help parents find child-friendly activities and deals, wanted to reach customers more affordably in Riyadh, Saudi Arabia. They partnered with Omneky to improve their marketing effectiveness and determine which ad copy, images, and calls to action would resonate best with their target audience.

Using Omneky’s AI-powered platform to optimize and generate ads based on audience behavior and conversion data, QiDZ launched campaigns aimed at increasing traffic and app downloads in Saudi Arabia. Omneky helped deliver a 236% increase in reach, a 76% decrease in cost per ad impression, a 161% increase in CTR, an 88% decrease in cost per app install, and a 171x increase in install rate compared with the pre-Omneky period.

QiDZ