Case Study: Nelo Achieves Lower-Cost App Installs with Omneky

Nelo lowers cost per app install by 67% with Omneky

Nelo, a Mexico-based consumer payment solution company, faced challenges in scaling customer acquisition through Facebook advertising. Past efforts had seen mixed success, and the iOS 14 changes presented a significant obstacle for their app-install campaigns. They turned to vendor Omneky and its AI-powered creative and analysis service to supercharge their growth on this essential channel.

Omneky implemented its machine learning technology to optimize copy, creative, and audience targeting. Through dynamic creative ad testing and A/B testing thousands of combinations, Omneky helped Nelo successfully navigate the iOS 14 challenges. The results were a dramatic increase in advertising efficiency, lowering cost per app install by up to 67% and smashing Nelo's growth goals within six weeks.

Nelo