Case Study: Nelo lowers acquisition costs and boosts app conversions with Omneky

Nelo cuts Google registration costs by 30% with Omneky

Omneky partnered with Nelo, a buy-now-pay-later financial platform in Mexico. The customer's challenge was to maintain low lead costs and a stable influx of lead generation across multiple paid social platforms, despite having an initially limited ad library and the necessity for extensive exploratory creative and audience testing.

Using its AI technology, Omneky implemented a data-driven approach that included prospecting and retargeting campaigns. The solution leveraged computer vision and GPT-3 to optimize ad creative and copy. The results were significant, including a 2x increase in app install conversions on TikTok, a 10x increase in mobile app registrations on Facebook, and a 30% reduction in cost per registration on Google for Nelo.

Nelo