Case Study: Mos boosts waitlist signups and lowers cost with Omneky

Mos - Customer Case Study

Mos, a student support company that helps families maximize financial aid and complete FAFSA® applications for free, was preparing to expand into banking with Mos Bank. To build awareness and drive waitlist signups for the upcoming launch, Mos turned to Omneky after struggling to lower the cost of acquiring signups through Facebook ads.

Omneky used its AI technology, along with hands-on account management and design support, to optimize Mos’s ad copy, creative, and audience targeting. By testing thousands of creative combinations over four weeks, Omneky helped reduce cost per waitlist signup by 47.68% and increase waitlist signups by 44%, significantly improving product awareness and signup efficiency.

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