Case Study: h.way accelerates multilingual ad creation and lowers costs with Omneky

H-Way cuts creative development time to 1/10 with Omneky

The customer, h.way, is a fintech company focused on serving the US Hispanic community. Their challenge was an inefficient and costly traditional agency model for digital campaign creation, which was too slow and expensive for their lean, customer-focused strategy. They needed to rapidly test hundreds of messaging options to effectively reach multiple sub-segments of their audience.

Omneky implemented its end-to-end AI social media platform, leveraging DALL-E and GPT-3 to rapidly create, deploy, and optimize multilingual ad assets. This solution saved h.way tens of thousands of dollars in marketing costs and drastically reduced the time spent on operational tasks. The results were industry-leading, with Omneky helping h.way achieve a cost-per-lead that was ten times better than the industry benchmark and their TikTok creative became a top-performing ad within the financial services sector.

H-Way (h.way)