Case Study: GoSun achieves a 10% incremental lift and 20% sales contribution with Omneky

GoSun boosts sales 20% with Omneky's AI strategies

GoSun, a maker of solar-powered cooking and camping equipment, sought to drive e-commerce sales with a more efficient and scalable approach to its omnichannel digital advertising. They partnered with Omneky to leverage its AI-powered ad strategies and data-driven optimizations to capture demand and support their flash sale strategy.

Omneky implemented a human + AI workflow, using its generative AI tools to rapidly produce and test personalized ads across multiple platforms. The solution identified the most effective ad account structure and creative elements, optimizing towards target ROAS. This strategy resulted in ads accounting for 20% of total sales volume and generated a +10% incremental lift for GoSun. Omneky's testing also provided valuable insights into the performance of various digital channels for both sales and awareness objectives.

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