Case Study: Bits boosts app installs and reach with Omneky

Bits - Customer Case Study

Bits, a digital card designed to help customers build credit without taking on debt, was struggling to generate results from its Facebook ad campaigns. To improve market outreach and drive app growth, Bits turned to Omneky and its ad optimization software.

Omneky used its AI-powered platform to analyze audience behavior and generate optimized copy, images, and calls to action for Bits’s campaigns. The solution delivered a 465% increase in reach, a 580% increase in monthly app installs, a 135% increase in CTR, a 47% decrease in cost per app install, and a 34% decrease in cost per ad impression, helping Bits surpass $1M in annual recurring revenue within a month.

Bits