Case Study: Bits boosts app installs and reach with Omneky's AI ad optimization

Bits boosts app installs 580% with Omneky

Bits, a company offering a digital card to help users improve their credit scores, faced minimal results from their initial Facebook ad campaigns. They partnered with the vendor Omneky and its AI-powered advertising platform to drive significant growth in their market outreach.

Omneky's solution utilized its AI technology to analyze audience behavior and generate optimized ad copy, images, and calls-to-action. This approach resulted in a 465% increase in reach, a 580% increase in monthly app installs, and a 34% decrease in cost per ad impression. Working with Omneky helped Bits surpass $1 million in annual recurring revenue within a month.

Bits