Case Study: Unilever Food Solutions drives engagement and leads with OMNE Agency’s Future Menus campaign

Unilever Food Solutions drives 6-month engagement with OMNE Agency

Unilever Food Solutions sought to promote its flagship annual trends report, Future Menus, in the UK foodservice market. The challenge was to transform a global report into a locally relevant campaign that would drive engagement, generate leads, and establish Unilever Food Solutions as a trusted source of insights for operators. OMNE Agency was engaged to develop and execute this integrated campaign.

OMNE Agency created a PR-led, fully integrated solution that localized the global trends for UK operators. The vendor launched the campaign at a major trade show, supported with targeted media outreach and sustained momentum through a six-month digital content campaign. This approach created sustained engagement, strengthened Unilever Food Solutions' position as a partner, and built a pipeline of future customers, demonstrating the power of connected communications.

Unilever Food Solutions