Case Study: PepsiCo boosts wholesale trial and volume with OMNE Agency's Pepsi Treats activation

PepsiCo drives 46% volume uplift with OMNE Agency

In April 2025, PepsiCo launched new indulgent Pepsi flavors but faced the challenge of scaling their distribution in the wholesale channel, where trial is key to driving purchases. The objective for Carlsberg Britvic, working with the vendor OMNE Agency, was to make the new range compelling and visible to convert buyers and accelerate volume.

OMNE Agency addressed this with a tightly focused sampling activation called "Pepsi Treats," which used simple recipe serves to demonstrate the product's appeal. The campaign was supported by digital and trade assets, adapting the "treat yourself" theme to "treat your customers" for relevance. The results were significant: the campaign recruited 531 new buyers, drove a 20% volume uplift for Pepsi Cream Soda, and achieved a 46% volume uplift for Pepsi Strawberries & Cream, strengthening overall distribution.

PepsiCo