Case Study: U drink I drive reduces payment friction with Omise

U drink I drive - Customer Case Study

U drink I drive is a Thailand-based ride-hailing and chauffeur-on-call service founded to help reduce drunk-driving and road accidents. The company needed a payment experience that was fast, seamless, and secure for users who may not be in a position to enter card details manually, so it chose Omise for card payments and one-click payment.

Omise provided token-on-file card payments and a simple dashboard that the team could use without technical expertise, making it easy to monitor transactions and create refunds. Since launching the app with Omise, U drink I drive has seen card payments steadily increase, supporting more than 5,000 trips each month and over 100,000 trips in three years while helping advance its road-safety mission.

U drink I drive

Sirasom Borisutsuwan

Managing Director & Co-founder