Case Study: Tsuruha builds customer trust and boosts online sales with Omise card payments

Tsuruha - Customer Case Study

Tsuruha, a Japanese drug store chain operating in Thailand, wanted to strengthen its retail growth by combining its strong physical store experience with online sales. As customer demand expanded beyond Bangkok and shoppers increasingly expected convenient purchasing options, Tsuruha needed a reliable way to support its e-commerce checkout and earn trust with first-time online buyers. Omise provided the card payments solution.

Omise enabled Tsuruha to keep the entire checkout process on its own website, avoiding redirects to third-party payment pages and creating a smoother, more trustworthy customer experience. The result was dependable online card acceptance with no service disruptions or negative customer feedback, and card payments now account for around 90% of Tsuruha’s online transactions. Omise also helped Tsuruha improve conversion and basket size, including through card-brand promotions that supported sales growth.

Tsuruha

Khemwalee Chaipupirat

General Manager, Marketing