Case Study: McDonald’s Thailand reduces checkout drop-offs with Omise

McDonald's - Customer Case Study

McDonald’s Thailand, part of the global McDonald’s brand, needed to improve the customer experience across its growing online sales channels, including its website and McDelivery app. As more diners expected fast, convenient digital payments, the company looked for a way to reduce checkout friction and better support its card payment flow.

McDonald’s Thailand partnered with Omise to implement card payments and streamline the online checkout process. With Omise, the retailer reduced checkout drop-offs and fewer steps were needed to complete purchases, while also improving processing speed. The impact was significant: credit card transactions nearly tripled within six months, rising from around 5,000–7,000+ per month to more than 18,000+ transactions.

McDonald’s

Hester Chew

Chairman of the Executive Committee and Chief Executive