Case Study: BMW Thailand delivers seamless payment experiences with Omise

BMW - Customer Case Study

BMW Thailand wanted to create a more seamless, integrated customer experience across pre-purchase, purchase, and post-purchase touchpoints, but its existing payment processes were slowing things down. To support digital car services, online reservations, and limited-edition vehicle sales, BMW worked with Omise using payment APIs and Omise.js.

Omise implemented card tokenization for BMW ConnectedDrive and embedded Omise.js into the BMW Ultimate JOY checkout flow, enabling fast, secure payments without redirects or manual bank transfers. The result was a smoother customer experience, reduced manual payment and reconciliation work for BMW, and faster processing for high-demand purchases that had previously taken up to two days per customer and as long as two weeks for final confirmations.

BMW

Sethipong Anutarasoti

General Manager Marketing