Case Study: Native Custom Stone achieves streamlined sales and marketing with OMI's Nimble CRM and 366 Degrees

Native Custom Stone Embraces Social CRM And Marketing Automation to Fuel Growth

Native Custom Stone, a manufacturer of architectural-grade stone veneer, faced challenges with manual supply chain processes and a lack of tools for demand forecasting. They required an integrated solution to streamline communications and manage customer relationships. To address this, vendor OMI implemented the Nimble CRM platform.

OMI's solution provided a unified system for managing customer, distributor, and architect relationships, which was integrated with the 366 Degrees application for marketing automation. The results were significant, including an 83% reduction in manual data entry, a 15% increase in daily selling time, and a 37% boost in campaign engagement. Native Custom Stone saw a return on its investment in less than 30 days, thanks to OMI's implementation.

Native Custom Stone

Billy Bennett

President