Case Study: Global RADAR improves engagement analytics and webinar attendance with OMI’s 366 Degrees

Global RADAR utilizes 366 degrees for Advanced engagement Analytics

Global RADAR, a world-renowned provider of SaaS solutions for compliance and risk management, faced a challenge due to its lack of a centralized system for prospect analysis and lead generation. This dispersity of tools made it extremely difficult to identify nurture and cross-sell opportunities across their sales channels. To address this, they partnered with vendor OMI for a solution.

OMI implemented its 366 Degrees platform, which provided near-absolute visibility into CRM data and integrated seamlessly with sales outreach campaigns. The solution delivered extensive marketing automation and audience segmentation capabilities. The results for Global RADAR included a 128% increase in webinar attendance, a 74% improvement in lead identification and matching, and a 16% gain in email deliverability, greatly improving visibility across the company.

Global RADAR

Dominic Suszek

Chief Executive Officer