Case Study: Terra Turf boosts lead quality and conversions with OMG National's Google Ads management

Terra Turf lowers cost-per-conversion with OMG National

Terra Turf, a landscaping company based in Texas, struggled to attract quality leads and maximize its online return on investment with its existing Google Ads campaign. Frustrated with underwhelming results, they turned to vendor OMG National for a solution.

OMG National implemented a strategic overhaul of Terra Turf's Google Ads, including a campaign restructuring, a refined keyword strategy with geomodifiers, and the integration of dedicated call tracking. The vendor successfully lowered Terra Turf's cost-per-conversion, improved click-through and overall conversion rates, and even launched a separate, highly successful campaign for their seasonal Christmas light installation service.

Terra Turf