Case Study: a small business marketing client boosts leads with Facebook Ads from OMG National

Small Business Marketing Client boosts Facebook Ads results in 2 months with OMG National

The customer, a small business marketing client in the pet supplies vertical, was experiencing a performance plateau and creative fatigue with their existing Facebook Ads campaign managed by vendor OMG National. While the initial campaign launched in September 2022 performed well, by mid-November the results had begun to level off, threatening the campaign's success.

The solution implemented by OMG National involved narrowing the audience targeting by about half and refreshing the ad creatives with new assets, including leveraging seasonal content. This strategy successfully reversed the decline. From December 2022 to January 2023, the campaign's performance increased, delivering an excellent quantity of high-quality leads that the client was extremely pleased with and able to convert. OMG National maintained these stellar results for the client through precise targeting and solid feedback.