Case Study: a local marketing essentials client boosts new customers and event bookings with OMG National

Local Marketing Essentials Client grows results month over month with OMG National

OMG National worked with Local Marketing Essentials Client, which launched its LME product in October 2021. The customer wanted to attract as many new customers as possible while promoting its indoor playground for events and birthday parties, and it also needed to reassure parents and family organizations that the facility was safe and clean after COVID closures.

OMG National assigned a Social Media Specialist to create bold, appealing social content that highlighted safety, cleanliness, fun, and parties/events, while using broad geographic and interest-based targeting on Facebook and Instagram. This approach drove outstanding performance across boosts and like campaigns, with the cost per result decreasing and the number of results increasing steadily month over month.