Case Study: Firstline Road Solutions boosts customer acquisition with OMG National web design and SEO

Firstline Road Solutions launches a new site with OMG National across 50+ locations

OMG National worked with Firstline Road Solutions, a tow industry investor with more than 50 locations across the Western United States. As their family of brands grew, they needed a stronger main website that could showcase their businesses, support customer acquisition, and include an interactive map of their properties plus links to their acquired companies.

OMG National built the new website with clear calls to action, service-page estimate requests, a mobile floating CTA, trust-building customer reviews, simplified content, and an eye-catching design. They also set up Google Analytics and goal conversions for form fills, phone calls, map clicks, and email clicks, and delivered the site in time for the Tow Show launch; the case study notes the work improved overall website performance, accessibility, best practices, and SEO.

Firstline Road Solutions