Case Study: AAA Pest Control boosts Google Ads visibility with OMG National

AAA Pest Control ranks 3rd in impression share with OMG National

AAA Pest Control, a local pest control company in South Florida, faced intense competition from major national brands in their market. They partnered with OMG National to launch a new Google Ads campaign with the goal of standing out and instilling confidence in potential customers to choose their local service.

OMG National implemented a highly targeted Google Ads strategy using a custom-built taxonomy of keywords and ad copy, with a strong emphasis on geo-targeting and highlighting the company's local, family-oriented nature. This approach, supplemented with Display and Retargeting ads, achieved significant results. The campaign achieved a 3rd overall rank in impression share, outperforming major competitors, and their ad appeared in the top position 76% of the time, proving OMG National's solution effectively reached the right audience while controlling costs.

AAA Pest Control