Case Study: a local marketing essentials music agency achieves massive Facebook engagement with OMG National

a music agency boosts Facebook Page likes 1260% with OMG National

OMG National worked with a local marketing essentials client, a music agency, that wanted to give its artists maximum exposure on a smaller budget. Using Facebook Pro, the client faced the challenge of promoting relatively new acts to a very large audience with limited prior awareness.

OMG National took a broad targeting approach on Facebook, focusing on Afro-Beats and related interests and keeping the creative simple with links to streaming services. The campaign delivered strong results, driving 254,776 engagements since mid-February, boosting Facebook page likes by 1260%, and generating high ROI for the client’s artists.