Case Study: QRxLabs grows Amazon DSP sales and lowers TACoS with OMG Commerce

QRxLabs grows DSP spend 120% and lifts sales with OMG Commerce

QRxLabs, a premium skincare brand, faced stagnant sales growth and challenged vendor OMG Commerce to scale their Amazon DSP advertising spend while maintaining a stable return on ad spend (ROAS). The goal was to increase overall sales without sacrificing efficiency.

OMG Commerce implemented a solution using a variety of Amazon DSP campaigns, including lower-funnel retargeting and mid-to-upper-funnel targeting. This approach allowed them to aggressively increase DSP spend by 120% year-over-year while still achieving a ROAS of over 2x. The results included a 46% growth in total sales year-over-year and a greater than 7% drop in TACoS, demonstrating that OMG Commerce successfully scaled both spending and revenue while improving overall advertising efficiency.

QRxLabs