Case Study: PetHonesty scales Amazon DSP sales with OMG Commerce

PetHonesty scales Amazon DSP sales to $370,000 in 11 months with OMG Commerce

PetHonesty, a dog supplement brand, sought to scale its growth and become a category leader. The challenge was moving beyond solely targeting the bottom of the funnel to drive this expansion. To meet this goal, they partnered with the vendor OMG Commerce and leveraged Amazon DSP advertising.

OMG Commerce implemented a full-funnel approach using Amazon DSP, starting with retargeting before strategically layering in higher-funnel strategies like competitor and in-market targeting. The solution was carefully managed with budget caps and frequent client collaboration. The results were significant, with OMG Commerce scaling monthly ad spend from under $6,000 to nearly $60,000 while maintaining a strong ROAS of 6.1x. This drove a 91% month-over-month increase in advertised product sales and grew total sales from $33,000 to $370,000.

PetHonesty