Case Study: Natural Dog Company scales growth with OMG Commerce's non-brand search and shopping management

Natural Dog Company scales spend 296% with OMG Commerce

Natural Dog Company, a provider of all-natural dog healthcare products, was running Google Ads in-house with little emphasis on growth. They sought the expertise of OMG Commerce to scale new customer acquisition through Search and Shopping campaigns.

OMG Commerce built non-brand Search campaigns for top products to find new customers, which subsequently helped scale Shopping campaigns. They also implemented extensive remarketing across Display, YouTube, and Discovery. The solution resulted in a 296% increase in spend while exceeding client goals, generating nearly $500k in additional conversion value, and achieving a 68% increase in brand lift.

Natural Dog Company