Case Study: Live Bearded improves customer acquisition with OMG Commerce's YouTube advertising

Live Bearded boosts conversions 19.6% with OMG Commerce

Live Bearded, a men's personal care brand, faced the challenge of rising ad costs and declining conversions on Meta platforms. Their historical reliance on Facebook ads was leading to stagnating performance. They partnered with OMG Commerce to assess the potential of YouTube advertising as an alternative solution.

OMG Commerce implemented its YouTube advertising strategy for Live Bearded. The solution delivered impressive results: while Facebook spending increased by nearly 60% for largely flat performance, a minimal 6% increase in YouTube spend drove a 19.6% increase in conversions and a 22.8% improvement in new customer CPA. This resulted in 5331 additional new customer acquisitions, proving YouTube to be a powerful and efficient alternative for the DTC brand.

Live Bearded