Case Study: a leading mineral sunscreen brand achieves 1,352 new customers with OMG Commerce's Google Shopping Management

Leading mineral sunscreen brand adds 1,352 new customers with OMG Commerce

An award-winning mineral sunscreen brand sought to increase its number of first-time customers acquired through Google Ads while adhering to specific cost-per-acquisition and return-on-ad-spend goals. To address this challenge, they partnered with the vendor, OMG Commerce, which identified an opportunity to leverage Google's Performance Max campaigns for new customer acquisition.

OMG Commerce implemented a Performance Max campaign specifically optimized for new customers, using custom audience signals built from keywords and remarketing lists. The campaign utilized a variety of assets and a first-order discount incentive. The results for the brand were significant, with OMG Commerce delivering 1,352 additional new customers and over $125,000 in first-time order revenue within five months, all while achieving a cost per new customer of $44.