Case Study: a clinically researched and tested supplement company boosts sales and ROAS with OMG Commerce

Clinically Researched and Tested Supplement Company boosts Google Shopping revenue 540% with OMG Commerce

OMG Commerce worked with a clinically researched and tested supplement company that faced a challenge when its flagship product frequently went out of stock due to supply chain issues. The customer's goal was to boost sales and revenue for its other, less popular products. To address this, OMG Commerce deployed its Google Shopping and DSP management services.

The solution implemented by OMG Commerce involved a multi-faceted approach using Shopping, Keyword Search, Dynamic Search Discovery, and YouTube campaigns focused on the customer's other products. This strategy led to rapid improvements, including a 183% month-over-month growth in spend while maintaining ROAS. The results were significant, with a 137% increase in conversion volume, an 83% growth in overall Google Ads sales, and a 540% increase in Google Shopping revenue.