Case Study: Boom! By Cindy Joseph grows Amazon sales with OMG Commerce

Boom! By Cindy Joseph grows total sales 30% with OMG Commerce

The customer, Boom! by Cindy Joseph, a pro-age cosmetics brand, faced the challenge of marketplace expansion. They were hesitant to sell on Amazon due to concerns about customer cannibalization and missing their key demographic. Their primary goal was to drive new awareness and scale top-of-funnel traffic. The vendor, OMG Commerce, addressed this with a holistic approach to PPC and brand management on Amazon.

OMG Commerce's solution involved launching robust branded campaigns to capture high-intent shoppers and recover ownership of their brand traffic. They implemented a full-funnel advertising strategy, utilizing every available Amazon ad type, including Sponsored Products, Sponsored Brands, and eventually Demand Side Platform (DSP) ads for retargeting. This strategy resulted in a 30% month-over-month sales growth, a 116% increase in remarketing conversion value, and a 193% growth in Google Ad Value for Boom!.

Boom! By Cindy Joseph