Case Study: Oliver Hospitality creates a distinctive hotel and restaurant brand experience with OMFGCO

The Oliver Hotel

Oliver Hospitality required a comprehensive brand overhaul for their existing hotel in Oxford, Mississippi, which was in dire need of an update. They engaged the vendor OMFGCO to develop a full brand system that would capture a modern approach to southern hospitality, blending nostalgic Ole Miss spirit with historic local charm.

OMFGCO's solution involved creating a complete visual identity, including strategy, naming, copywriting, and the design of logos, typography, illustrations, color palettes, patterns, and signage for both The Oliver Hotel and its internal establishments, Kingswood restaurant and Nightbird speakeasy. The result is a cohesive and eclectic brand that feels both familiar and unexpected, providing a distinct and welcoming experience for guests. The vendor successfully delivered a flexible system that balances academic tones with vibrant, nostalgic spirit.

Oliver Hospitality