Case Study: The Committee achieves a timeless chophouse brand with OMFGCO

The Committee revives a century-old club story with OMFGCO across 40+ brand touchpoints

OMFGCO was hired by The Committee, an inviting Midwest chophouse in Omaha, to develop a brand identity that honored its backstory as a historic, off-the-record members club. The challenge was to craft a familial and time-honored identity that would bring the spirit of the original 1920s poker group back to life and establish a new, inclusive vision for the restaurant.

The solution from OMFGCO included naming, a visual identity, signage, wayfinding, and brand guidelines. They created a hand-written wordmark, a brand icon based on playing card suits, and custom illustrated wallpaper depicting historic Omaha scenes. This comprehensive branding package successfully translated the restaurant's unique story into a cohesive and engaging experience that complements its interior design.

The Committee