Case Study: Serra redefines the cannabis retail experience with OMFGCO brand and interior design

Serra redefines cannabis retail with OMFGCO and 6 feel-based shopping categories

OMFGCO partnered with Serra, a cannabis retailer aiming to redefine the pot-culture experience. The challenge was to create an approachable brand that could dispel the myths and stigmas around cannabis, moving beyond the overwhelming technical details and stereotypical green aesthetics common in the industry to appeal to a new kind of customer.

The solution implemented by OMFGCO involved extensive research and a strategic shift in focus from strain types and percentages to the feelings and effects of the products. They developed a sophisticated visual identity using a royal blue color palette, elegant typography, and high-end natural materials for the interiors, alongside a system of six feeling-based categories guided by custom icons. This approach by OMFGCO successfully garnered significant national press and influenced the broader industry to follow their model of focusing on experience over technical specifications.

Serra