Case Study: Frances May elevates its boutique brand and packaging with OMFGCO

Frances May refreshes brand and packaging over a decade with OMFGCO

Frances May, a boutique in Portland, Oregon, partnered with OMFGCO for a holistic branding project. The challenge was to elevate and refresh the brand and its packaging system to match the company's significant growth and evolution over the previous decade while maintaining its original spirit and community-focused inspiration.

OMFGCO developed a refreshed visual identity that combined a bold logotype with a refined custom font and introduced a secondary "yes" mark. They created a neutral color palette and an oversized grid pattern, nodding to the brand's scholastic inspiration. The solution also included bespoke exterior signage and comprehensive wayfinding for the shop's new location. This work by OMFGCO provided Frances May with a functional and iconic packaging system and a brand identity that reinforces fashion as a celebration.

Frances May