Case Study: Neutral achieves a carbon-neutral food brand with OMFGCO

a carbon-neutral food company highlights 0% footprint branding with OMFGCO

Neutral is a carbon-neutral food company with the goal of leading a global food revolution by establishing a sustainable food ecosystem. Their challenge was to create a brand identity that could stand out in the dairy aisle and effectively communicate their mission of reducing the carbon footprint of food, starting with milk. They engaged the vendor OMFGCO for a comprehensive solution including concepting, visual identity, and packaging.

OMFGCO developed a brand identity centered on simplicity, friendliness, and transparency. Their solution included a custom logo derived from a percentage sign to represent the goal of 0% emissions, a distinctive yellow color palette inspired by temperature maps, and an illustrative style to tell the brand story. The resulting packaging prominently displays the carbon cost and offset value of each carton. OMFGCO's work provided the tools for Neutral to make a smaller environmental impact and disrupt the dairy category.

Neutral