Case Study: Wolf & Badger achieves 60% increase in repeat rate and 4% online revenue growth with Ometria's marketing automation

Wolf & Badger increases repeat rate by 60% and overall online revenue by 4% with marketing automation from Ometria

Wolf & Badger, a luxury online boutique featuring products from over 600 independent designers, needed to move away from one-size-fits-all communications and make marketing messages relevant to individual customers across a wide range of categories.

By adopting Ometria’s customer insight and marketing automation platform, Wolf & Badger deployed triggered abandonment emails, lifecycle-based reactivation campaigns with segmented incentives, and personalized post-purchase recommendations. The result was a 4% uplift in overall online revenue, a 60% increase in repeat rate within three months, 8x higher open rates on triggered emails versus newsletters, and £3 generated for every cart abandonment email sent.

Wolf & Badger

Victor Bellec

CRM Manager