Case Study: Swoon Editions achieves £5 revenue per email and 400% ROI with Ometria

Swoon Editions - Customer Case Study

Swoon Editions, a rapidly growing retailer, wanted to boost conversions by targeting visitors who browsed products or categories but didn’t complete purchases. The challenge was that browsing data wasn’t available and customer information was fragmented across unconnected systems and not integrated with their email platform.

Ometria’s predictive marketing tracked and identified visitors and powered automated, personalized emails with dynamic product recommendations based on browsing behavior—for example, targeting customers who viewed a category multiple times in a week. The campaign produced a 1462% increase in click-through rate, generated £5 revenue per email sent, and delivered a 400% ROI on the cost of the Ometria platform.

Swoon Editions

Ira Wichmann

Head of eCommerce & Product