Case Study: Steve Madden boosts repeat rate and customer insights with Ometria

Steve Madden lifts repeat rate 27% with Ometria

Steve Madden, an American fashion retailer, needed to gain a deeper understanding of its customers by connecting online and offline behavior across its 200 stores. To achieve this, the company partnered with Ometria and implemented its customer data and experience platform (CDXP).

Ometria's solution unified 13 different online and offline data feeds into a single, centralized interface. This provided Steve Madden with unprecedented insights and allowed them to easily orchestrate campaigns across email, SMS, push, and social channels from one platform. The results were significant, including a 27% repeat customer rate, a 15% lift in winning back customers, and a 33% increase in lead conversion.

Steve Madden