Case Study: Sephora UK Achieves 95% Uplift in Revenue per Email with Ometria

Sephora boosts revenue per email by 95% with Ometria

Sephora UK, formerly known as Feelunique, is Europe's largest online beauty retailer. The company faced the challenge of personalizing its marketing communications for a vast inventory of over 500 brands. They initially used Ometria for rule-based segmentation but sought a more sophisticated, AI-driven approach to better identify individual shopper preferences beyond just past purchase history.

Using Ometria's predictive segmentation functionality, Sephora UK implemented a machine learning solution to build newsletter audiences based on each subscriber's affinity towards certain beauty brands. This approach resulted in a 95% uplift in revenue per email, a 33% increase in click-to-open rate, and a 12% uplift in average order value for their campaigns.

Sephora