Case Study: Sephora boosts email performance with Ometria

Sephora boosts click-through rates 17% with Ometria

Sephora, a leading global beauty retailer, acquired Feelunique to re-enter the UK market and faced the complex challenge of rebranding the company and its digital infrastructure. To ensure a seamless transition for customers and build a new sender reputation for email marketing, Sephora partnered with customer data platform Ometria and utilized its predictive segmentation tool and deliverability expertise.

Ometria's solution involved meticulous planning, including a phased timeline for communication and reputation building with mailbox providers. Sephora used Ometria's platform to track customer reactions and send a strategic sequence of emails that nurtured customers through the rebranding journey. This approach resulted in significant performance uplifts, including a 17% increase in click-through rate, an 8.4% uplift in revenue per email, and a 10.8% increase in average order value from the email channel.

Sephora