Case Study: Patch boosts win-back revenue with Ometria SMS automation

Patch boosts orders 28% with Ometria SMS win-back campaigns

Patch, a plant retailer, faced the challenge of re-engaging lapsed customers. Their existing email win-back workflow was underperforming, and they wanted to increase engagement by incorporating new channels like SMS into their automated campaigns using the Ometria platform.

Using Ometria's cross-channel automation builder, Patch implemented a test strategy that added targeted SMS messages to their email workflow for lapsed customers. The results were significant, including a 28% increase in orders from lapsed repeat purchasers and a 24% increase in revenue per contact for one-time purchasers. This success has led Patch to roll out more automated SMS campaigns through Ometria.

Patch