Case Study: Seraphine achieves a 60% increase in email revenue with Ometria

Maternity wear brand Seraphine increases email revenue by 60% using Ometria

Seraphine, an award-winning London maternity wear retailer, needed to engage expectant mothers within a narrow buying window while operating with a small marketing team. They partnered with Ometria to create a lifecycle marketing strategy that would deliver timely, relevant and personalised messages to first-time shoppers and prospects.

Ometria analysed customer segments and deployed automated lifecycle triggers and content segmentation (including language/currency and product browsing/cart personalization). The campaign delivered a 60% increase in email revenue, a 10% rise in repeat purchases within 30 days, an 11% conversion rate on automated emails and £15 generated for every £1 spent on Ometria.

Seraphine

Lara Pelissier

Digital & Marketing Manager