Case Study: Manière De Voir achieves 40% uplift in newsletter revenue with Ometria AI personalisation

Manière De Voir boosts newsletter revenue by 40% using AI-based personalisation by Ometria

Manière De Voir, a fast-growing sports-luxe fashion brand based in Manchester, needed to move beyond one-size-fits-all newsletters and make emails more relevant to individual tastes — by category, style and mens- or womenswear. With a small marketing team, manual segmentation was impractical, so the retailer turned to Ometria to enable scalable personalization.

Ometria’s Predictive Segmentation used AI to build mutually exclusive segments (e.g., womenswear + shorts) from purchase and browsing behavior, lookalike relationships, temporal buying patterns and reinforcement learning, then sent tailored content and subject lines to each group. The automated approach saved the team time and drove a 40% uplift in revenue per email sent, a 24% uplift in open rate and a 43% uplift in click-to-open rate.

Manière De Voir

Dan Shapiro

CRM Manager