Case Study: Luxury furniture retailer LuxDeco wins back lapsed customers and boosts AOV with Ometria

LuxDeco uses Ometria to build lasting relationships throughout the customer lifecycle

LuxDeco, a luxury furniture retailer, needed to recreate the kind of lasting, personalised customer relationships found in face-to-face retail across multiple online touchpoints. The brand sought a single customer view and the ability to send relevant messages at the right moments in each customer’s journey.

Using Ometria and support from its customer success team, LuxDeco automated lifecycle campaigns, segmented customers by value and behaviour, and added personalised product recommendations. The result: a 107% increase in lapsed customers won back, £14.30 generated per cart-abandonment email sent, and an 11% uplift in average order value from Ometria-driven emails.

LuxDeco

Andy Boddy

Head of Digital