Case Study: Joseph Joseph boosts retention and repeat purchases with Ometria

Joseph Joseph increases win-back rate 20% with Ometria

Joseph Joseph, a London-based designer of household products, faced challenges with a high cost of customer acquisition and a competitive market. To build sustainable growth, they needed to revamp their confusing, discount-driven loyalty program into a premium experience that would deepen direct customer engagement. They partnered with the customer data platform Ometria to support this transformation.

Using Ometria, Joseph Joseph orchestrated personalized email campaigns and customer journeys to power their new tiered loyalty program. The solution focused on data-driven insights and communications like welcome series, tier-change alerts, and points balance updates. This work with Ometria led to significant measurable improvements, including a 20% increase in win-back rate, a 21% increase in revenue from returning customers, and an 11% increase in second purchases.

Joseph Joseph