Case Study: Interflora achieves 12% higher customer retention with Ometria

Interflora boosts customer retention by 12% with Ometria

Interflora, a large flower delivery network in the UK and Ireland, sought to improve customer retention outside of major holiday peaks. Their CRM team was using a generic "batch and blast" email approach with little automation or targeting. They partnered with Ometria and its Retail Success Model to gain clarity on how to transform their strategy.

Ometria's team performed a data audit and provided a clear Marketing Action Plan. This enabled Interflora to implement targeted automated campaigns, like anniversary messages, and personalize communications based on customer segments and purchase history. Using the Ometria platform, Interflora achieved a 12% increase in customer retention and a 4x increase in revenue from automated campaigns.

Interflora