Case Study: Sigma Sports achieves 70% increase in revenue from returning customers with Ometria

How premium cycling retailer Sigma Sports increased revenue from returning customers by 70% using Ometria

Sigma Sports, a premium cycling retailer serving road cyclists, mountain bikers, triathletes and runners, needed to deliver bespoke, on-brand marketing but was held back by a basic ESP and a fragmented tech stack. Disconnected customer data, manual transfers between tools, limited campaign control and slow testing meant the team couldn’t personalise experiences or manage customer messaging effectively.

Ometria consolidated customer data and enabled advanced, lifecycle-spanning automation, personalised broadcasts and cross-channel social targeting—such as a welcome campaign segmented by gender and riding interest that lifted conversions from 2% to 8%, replenishment and post-purchase journeys, dynamic email content and synced Facebook/Instagram audiences. In the first year Sigma Sports saw a 70% increase in revenue from returning customers, a 31% rise in active customers, a 46% increase in reactivated customers (and loyal customers), a 9% retention uplift, and a 206% increase in leads converted to first-time shoppers.

Sigma Sports