Case Study: Grenade boosts launch revenue and SMS performance with Ometria

Grenade boosts launch revenue 11% in the first hour with Ometria

Grenade, a sports nutrition brand, faced the challenge of launching a new protein bar flavor during the competitive Black Friday period without sacrificing their seasonal sales goals. Their key objectives were to drive awareness for the new product and break category boundaries, all while balancing Black Friday promotions. To meet this challenge, they partnered with the customer data platform Ometria.

Using Ometria's platform, particularly its SMS and automation capabilities, Grenade implemented a targeted cross-channel strategy. They focused on loyalty members for early access, embedded SMS into automated journeys to create urgency, and used gamification to generate hype. This solution drove impressive results: a 350% increase in click-through rate year-over-year, 33% of November revenue attributed to SMS, and 11% more revenue generated within the first hour of launch compared to a previous campaign, driven by just their most loyal customers.

Grenade