Case Study: Fred Perry boosts customer retention with Ometria

Fred Perry boosts yearly revenue by 24% with Ometria

Fred Perry, an iconic heritage fashion brand, faced the challenge of shifting its focus from customer acquisition to improving customer retention. To address this, they partnered with Ometria and utilized its Retail Success Model, a unique approach that provides a customized marketing action plan based on performance audits and industry benchmarks.

Ometria's solution involved a detailed audit and the creation of a tailored plan that provided clear objectives. The Fred Perry team implemented this by restructuring their automation campaigns using the Ometria platform to target customers based on their lifecycle stage, utilizing product recommendations, and aligning online and offline experiences. This strategy resulted in an 18% increase in their 12-month customer repeat rate, a 22% improvement in customer reactivation, and a 24% increase in overall yearly revenue.

Fred Perry