Case Study: Finisterre boosts CRM efficiency and customer trust with Ometria

Finisterre goes live in 5 weeks with Ometria

Finisterre, a sustainable apparel brand based in Cornwall, needed a customer marketing solution that its team could trust and that would provide relevant, retail-specific insights. They partnered with the customer data platform Ometria to better understand their customers and execute campaigns more effectively.

Ometria provided a seamless integration and strategic guidance with benchmarking tailored for retail. The implementation was completed within five weeks. As a result, the marketing team's productivity doubled because they finally trusted the data, and the brand saw a 30% increase in return customers compared to the previous period.

Finisterre